archive · today in ai · 2026-07-15

EU court: 'OPENAI' too generic to trademark

Archive item — written before sources were shown.

The EU General Court upheld a refusal to register 'OPENAI' as a trademark, ruling it merely descriptive of open, AI-related software and cloud services.

By Rami Steitieh Wednesday, 15 July · 20:45 UTC Read 1 min · 1 source

The court found the term combines “freely accessible” and “AI” in a way that merely describes the service rather than identifying its source, the standard EUIPO test for descriptive marks. OpenAI holds the trademark in more than 30 other countries.

sources

01OpenAI loses EU trademark bid for OPENAIdpa-international.com · reporting

Rami Steitieh

Builder and operator. Runs 17 content sites and Trilot LLC on the tools reviewed here.

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