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· today in ai · 2026-08-19
Amazon makes Alexa+ free on Fire TV
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Amazon made its AI-powered Alexa+ assistant free on Fire TV devices, dropping the Prime requirement to widen the assistant's reach.
Amazon made Alexa+, its generative-AI assistant, free on Fire TV devices with no Prime membership required, widening distribution for the upgraded assistant. The move fits a broader industry shift toward free, reach-first access for frontier consumer AI.
sources
- 01Amazon makes its AI-powered Alexa+ free on Fire TV, no Prime requiredtechcrunch.com · primary reporting
Rami Steitieh