Creators face backlash for AI brand deals
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YouTubers Matti Haapoja and Sam Kolder drew fan criticism for promoting AI video tool Higgsfield's Seedance 2.5 after PR-pitch screenshots surfaced.
Prominent YouTubers Matti Haapoja and Sam “Kold” Kolder drew fan backlash this week after posting videos promoting AI video platform Higgsfield’s new Seedance 2.5 feature. Other creators then shared screenshots of near-identical partnership pitches from PR firms tied to Higgsfield, fueling suspicion that the company is buying credibility through a coordinated influencer push rather than organic endorsement. It’s the latest flashpoint in a broader pattern, following backlash to OpenAI’s creator retreat, of audiences scrutinizing creators more closely once an AI company’s money is involved.
- 01Major YouTube creators are facing backlash for accepting AI moneytheverge.com · primary reporting
